I created two different story board for our music video before production took place. The narrative structure of the first story board wasn't clear to the audience therefore I had to change the storyline and story board. The second story board and music video received a better response because it had a straight forward narrative. The feedback we received from a small sample also suggests that the second storyboard was a lot structured and thought provoking compared to the first story board.
In order to get a better knowledge and understanding of the singer songwriter genre. I decided to carry out some research into the codes and conventions of the genre. The research enable me to transfer my knowledge into my music video. some of the convention of the singer songwriter genre is demonstrated in my music video.
Marketing and social media
While creating our music video we though of different ways of successful marketing our artists and the music video. From the research we found out that marketing is very useful in promoting and getting the right feedback from the fans. We managed to research artists such Adele,Sam Smith and Emile sanders in order to investigate the different marketing technique these artists use to adverts. One of the patterns I notice while researching was the impact social media had on the promotion and marketing of artists and music videos. Social media is becoming important and influential in todays modern society. Modern devices has made it possible for the artists to promote and keep in touch with their fans more easily through social sites such as twitter , Instagram and Facebook. Artists like Adele and Sam Smith all have website where fans can find out more information and tour release dates. Theses artists don’t just have website but also other social networks such as twitter, Instragram,youtube and Facebook. The social networking sites allows the fans to feel connected with the artists and their music whereas this wasn’t possible in the past.
As a group we have choose to promote our music video and artists on social networks such as Instagram and twitter. From these sites we are hoping to create a fan base and gain feedback which is going to be useful in develop our music video.
I created a mood board to support me with my digipak and magazine advert design. The mood board allowed me to think of ideas and designers. I collected images from artists that are in the same genre as our chosen artists.
Lyrics Trouble Time by bintu kamara
An example of a location release I had to create in order to use a certain location.
Artists Agreement Form a2 by bintu kamara
Artists Agreement Form a2 by bintu kamara
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